Lenovo Setsup Regionalhub in PETALING JAYA

Lenovo is setting up a regional operations hub to deliver and provide support services ranging from financing, channels marketing and customer service to the company’s offices outside of China.

The operations hub, based in Damansara Uptown, is part of Lenovo’s plan to centralise its business functions while maintaining consistent quality and increasing operational efficiency.

At a press conference yesterday, Lenovo’s Asia Pacific division president David Miller cited Malaysia’s existing pool of talent and language capabilities as important factors considered in its selection of the new operational hub. The expanded operations will create some 200 jobs.

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Lenovo’s hub in Malaysia is the latest addition to its principal operational hubs in Raleigh, USA; Beijing and Singapore. Malaysia will work closely with these centres to align Lenovo’s supply chain and operations.

Parallel to the setting up of the Malaysian hub, Lenovo is working to increase market presence in the country by investing in their branding strategy for Malaysia and the rest of the world.

“By 2008, International Data Corporation (IDC) predicts that the ASEAN territory will be the second largest market in the Asia Pacific region,”

said Lenovo’s vice president and general manager for South Asia, Dion Weisler.

“If you look at the 1Q results by IDC, the top five most progressive markets are Asean countries, with Malaysia ranked fourth.”

He added that Lenovo intends to increase the number of retail counters by 30% to 52 counters and add another five Lenovo exclusive stores by the end of this year.

Dion also announced the launch of its G series Thinkpad notebooks, which are entry-level notebooks targeted at consumers who purchase notebooks at entry-level prices at RM2500 and below and they make up for 40% of the notebook consumer market in Malaysia.

When asked about the negative press surrounding the ‘made-in-china’ mark , Dion told The Edge Financial Daily that they are working hard to debunk the myth through their innovation triangle of R&D centres in Beijing, Yamato and Raleigh.

“We’re also working with world-wide large franchises like the Formula One and the Beijing Organising Committee for the Games (BOCOG),”

he added.

Story Source: theedgedaily.com

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Lenovo beat more than 300 competitors to design the 2008 Summer Olympic torch named the ‘Cloud of Promise’ which will arrive in Kuala Lumpur on April 21, 2008 in the Olympic Torch Relay before ending in Beijing on August 8, 2008.

Petaling Jaya (commonly called “PJ” by locals) is a Malaysian city developed as a satellite city of Kuala Lumpur. It is located in the Petaling district of Selangor. Petaling Jaya has an area of approximately 97.2 km², arguably the state of Selangor’s largest city. On 20 June 2006, Petaling Jaya was granted city status.

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